Some actual good news about the scalping business
- 1 Require the ID or credit card of the credit card that bought the ticket. This is essentially making an entire concert will call. This means where you used to have 5 ticket takers… JUST taking tickets… you could move 20,000 people into an arena. Now imagine if EVERY one of those tickets has to be verified with an ID. Imagine standing in line behind 10 drunk women fumbling through their purses looking for their ID as you hear the opening band start up. In many venues, this IS being done. In fact, with an AXS show… it is the upside down world. Instead of going to a show and they take your ticket… you show up with NO ticket… and they print your ticket at the door.
- 2) Print people’s names on the ticket. No one is doing this, and (seriously) I came up with this idea myself. I could be done SO goddamn easily. This way, TM could justify their ‘convenience’ charge.
NSync - did I spell that right? Well, who cares? You know them as a soulless boy band, and launching pad for Justin Timberlake. Well, they care, too. They did a tour during their heyday, and found out that NONE of their floor seats ever went on sale to the public. It's not just a dick move. Knowing what we know now, not even a big deal. BUT... they also realized they would be playing for, and facing, NOT fans. It would be suits, and the families of suits, and radio station suits, and super rich people. They blew a gasket and busted the whole thing wide open and told everyone. Again, 20 years ago, this was a BALLSY move. A band like Pearl Jam knew they could keep playing. NSync, though, was a corporate creation. For them to stand up to the industry that incubated them was just very cool and strong.
Prince - Prince wanted to play small clubs again. There were 2 problems with that: they would make a tenth of the money he could make playing mega arenas. In fact, let's stop here and run the numbers. He played the Ogden theater, a cool little club of 1200. Let's say tickets are $100. His gross, then, is 120K. Great take for one night's work, right? Normally, someone of his status would play the ____ center. You know, the venue where your basketball and hockey team plays. Ours is called the Pepsi Center, and it holds 20,000. Let's say those tickets are also $100 each. If he plays this venue, just a few blocks away, he grosses 2 million.
but... Prince wants to play clubs. How does he do this and make his nut. What can he do? He prices the tickets are fair market value. Those Ogden show tickets were $250 each. Am I outraged? No! I am turned on! I LOVE what Prince did, and here is why - it was incredibly innovative! See, Prince could have charged $100. Thing is, NO fan would get those tickets. They would get gobbled up by presales and scalpers. THEN... those scalpers would have charged (and easily got) $250 a ticket. If people are willing to pay $250 to see Prince in a club (instead of a soulless mega Arena)... shouldn't that money go to Prince? Yes it should. PLUS > at that price point it squeezes out the scalpers. The scalpers would have to buy each ticket for $250, and sell it for what? $300? Not worth their trouble. Prince is great, because he is one of 2 people in ALL of rock and truly do (or... did) only what they believe in. The other is Neil Young.